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Custom promotional products, marketing premiums, advertising specialties, imprinted promotional products for tradeshow event giveaways.
See today's most popular promos like mini beach chairs, clear backpacks,
BIC pens, calendars, tradeshow handouts, etc. to place your logo on.
Promotion services and advertising specialty is our business.
Great for executive gifts as well as being motivational. |
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Trade Show Tips
Trade shows are extremely important to promoting and networking your business. However they take a lot of time and planning. Trade shows attract a different group of buyers. Know what they are looking for before you set up shop.
What to Do
Your Sales Pitch
Buyers at trade shows differ from buyers at retail events in many ways. The most noteworthy difference is in the details they want to know about your products. Buyers want to know pricing information, minimums, markdowns and lead times. Be ready to answer these questions when they are asked.
Acknowledge Buyers
It's important to acknowledge the presence of buyers when they are browsing your booth. Do not jump on them like a hungry used car salesman, but let them know you saw them enter your booth. If someone is spending a little longer browsing your product line, it doesn't hurt to say something like "I will be happy to answer any questions you may have." The point is that at trade shows, one customer can make your show a success; make sure you don't ignore that customer!
Appearance Matters
While a tuxedo is not required to be presentable at a trade show, it's important to look your best at these events. Dress casually, but not too casually. You may even want to go out and buy a set of clothes that are strictly for trade shows. That way, they can always be ironed, clean and ready.
What to Bring
Clipboards
Clipboards are a simple way to take orders at trade shows. Use the old-fashioned carbon paper for instant customer copies of orders. It's a good idea to keep a couple of clipboards as back-ups so you won't be shuffling through paperwork in the event of back-to-back orders. Be prepared!
Literature
It is a well-known fact that potential buyers at trade shows generally browse the booths, collect information, and make decisions later. Be sure you have something to give them so they will remember your product later. Business cards, color fliers, price sheets and order forms are a must at any trade show. Make sure you have plenty on hand.
Calculator
Not all buyers require a total on their order immediately, but some will. A several thousand-dollar order can take a long time to add up on your fingers! An inexpensive pocket calculator is invaluable at trade shows. Pens
Keep plenty of pens handy. Many an order has been lost because of a delay. A pen with no ink can be a long enough delay to lose an order.
Signage
Have signs for prices, markdowns, minimums, shipping charges and anything else you want to immediately convey to buyers. Lots of people do not want to ask questions, signs in various locations of your display speak for you.
As stated above, trade shows are crucial to the success of your business. Countless numbers of them occur every year, scout out the ones you think will be beneficial and take the time to prepare for a successful day.
Eight Reasons Why Promotional Products Are Used
We hope some of these tips are helpful for you. Please call us for your next event for over 750,000 items to choose from for all your Promotional Products, Advertising Specialties and Trade show give a ways!
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