Newsworthy Information

• Mouse news Colleges
  Marketers spend about $300 million annually to target the College 
  Market. Now, advertising-sponsored mouse pads are the latest tactic, 
  given free to schools for placement in computer labs and dorm rooms. 
  According to a survey of 5,000 students by Word of Mouse, a 
  Colorado-based company specializing in providing mouse pads to the 
  School Market, Stats show 73% of the users said they visited Web sites advertised on the mouse pads, a rate of response four times greater than that generated by ads placed in college newspapers. Get your mouse pads here!
  
  
• Mouse news on Churches
  A survey conducted by the Pew Internet & American Life Project has revealed that religious organizations, churches and synagogues are increasingly establishing Web sites containing links to devotional material, inspirational statements. encouragement, chat rooms for
  congregation members, etc. As churches have used imprinted merchandise for years, they're easy converts to the power of promotional products as a way to drive traffic to their sites!
  
  
• Trade Show Tips
  Trade shows are extremely important to promoting and networking your business. However they take a lot of time and planning. Trade shows attract a different group of buyers. Know what they are looking for before you set up shop.

   

  What to Do

  Your Sales Pitch

  Buyers at trade shows differ from buyers at retail events in many ways. The most noteworthy difference is in the details they want to know about your products. Buyers want to know pricing information, minimums, markdowns and lead times. Be ready to answer these questions when they are asked.

   

  Acknowledge Buyers

  It's important to acknowledge the presence of buyers when they are browsing your booth. Do not jump on them like a hungry used car salesman, but let them know you saw them enter your booth. If someone is spending a little longer browsing your product line, it doesn't hurt to say something like "I will be happy to answer any questions you may have." The point is that at trade shows, one customer can make your show a success; make sure you don't ignore that customer!

   

  Appearance Matters

  While a tuxedo is not required to be presentable at a trade show, it's important to look your best at these events. Dress casually, but not too casually. You may even want to go out and buy a set of clothes that are strictly for trade shows. That way, they can always be ironed, clean and ready.

   

  What to Bring

  Clipboards

  Clipboards are a simple way to take orders at trade shows. Use the old-fashioned carbon paper for instant customer copies of orders. It's a good idea to keep a couple of clipboards as back-ups so you won't be shuffling through paperwork in the event of back-to-back orders. Be prepared!

   

  Literature

  It is a well-known fact that potential buyers at trade shows generally browse the booths, collect information, and make decisions later. Be sure you have something to give them so they will remember your product later. Business cards, color fliers, price sheets and order forms are a must at any trade show. Make sure you have plenty on hand.

   

  Calculator

  Not all buyers require a total on their order immediately, but some will. A several thousand-dollar order can take a long time to add up on your fingers! An inexpensive pocket calculator is invaluable at trade shows. Pens

  Keep plenty of pens handy. Many an order has been lost because of a delay. A pen with no ink can be a long enough delay to lose an order.

   

  Signage

  Have signs for prices, markdowns, minimums, shipping charges and anything else you want to immediately convey to buyers. Lots of people do not want to ask questions, signs in various locations of your display speak for you.

  As stated above, trade shows are crucial to the success of your business. Countless numbers of them occur every year, scout out the ones you think will be beneficial and take the time to prepare for a successful day.

  Eye Catching Ideas Tips on Sunglasses 
  Looking for just the right promotional gift? "Sunglasses are great for fund-raisers, company picnics, ski or golf outings, trade show give-aways, and safety programs." use slogans and colored frames for added impact. Examples include: "See into the future," "See the difference", and "For clear reception" (using clear frames). sunglasses here
  What are some of the more clever promotions? An automobile dealer mailed eyeglass cases along with an invitation to test drive new cars and pick up a matching set of sunglasses. A bank gave away children's sunglasses when the parents opened a new savings account for their kids.